It's often been said that there's no sense of history
on the Internet. We just keep charging ahead, creating new and better things. And we
forget just how far we've come in such a short time. I bring perspective and history to
everything I write, whether it's a breaking news story about Procter & Gamble's bid to change the way Internet advertising is
bought and sold (back in 1996 this was huge news), or an opinion column about why Kozmo.com didn't make sense as a
business (it failed shortly after my piece came out).
I've been writing about technology
since 1993 for Advertising Age, The Industry Standard and a range of other print
and online publications. I've done articles on e-commerce, e-business and
Internet marketing and media. I've reviewed photo printers, explained
home theater systems and described the rise of portable digital media
players. I seek out stories that haven't been told,
issues that haven't been explored and ideas that need fresh thinking.
Here's a sample of my favorite stories from the past
few years. Articles without hyperlinks are not available online but may be available via
Nexis. Wondering why some of the links go to obscure Web sites? That's
because The Industry Standard no longer exists, and much of Ad
Age's archives are locked off. A quick Google search showed me that
my stories turn up in the oddest places.
For more information on my writing
services, e-mail me at
debbie@milestone2.com.
Singing for their supper
Incentive-based compensation on the rise at Internet ad agencies
(Ad Age)
Outwit, outplay,
outlast: Tales of dot-com survivors
Some Internet businesses have not only survived but prospered. Here's how.
(Fortune CNET Winter 2001 Technology Review)
The numbers racket: The true story behind the
'customer' metric
(The Industry Standard)
Conversion theories
There's no surefire way to get people to complete purchases online
(The Industry Standard)
Former marketers find success, failure as VCs
(Ad Age)
Opinion: E-tailers miss the mark with flood of Web
coupons
(Ad Age)
Opinion: Why Kozmo, MyLackey and other Net
delivery schemes are out of order
(Ad Age)
A dog's life: The trials and tribulations
of Pets.com
(Ad Age)
Internet professional service firms:
Weaving culture out of virtual threads
(Ad Age)
High Noon: The showdown begins for Internet
startups
(The Industry Standard)
*Lead article for a special report on startups that I conceived, edited and produced.
The Net Effect
The Internet has fueled economic growth. Can it continue?
(Ad Age)
The Information Exchange Economy
(The Industry Standard)
**Called "one of the best articles on market research and information exchange."
